Professional Summary:
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Dynamic and articulate business professional with extensive expertise in budget development, sales forecasting, and strategic planning. Demonstrates strong executive presence with exceptional verbal communication and presentation skills. Proven leadership in fast-paced environments, adept at managing multiple priorities, solving complex problems, and delivering creative solutions under tight deadlines.
Possess a robust background in corporate outreach, networking, and business development, complemented by hands-on experience in coaching, mentoring, and team leadership. Recognized for a detail-oriented approach, high organizational proficiency, and a keen eye for design. Brings a wealth of experience in event planning and coordination, coupled with a flexible, self-motivated, and enthusiastic attitude. A collaborative team player with superb active listening and evaluation skills, dedicated to achieving excellence in every endeavor.
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Work Experience:
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Reef Life Foundation 2022 – Current
Brand Ambassador, Scholarship Fund and Event Manager, Board Member
As Brand Ambassador:
- Represent and promote IntelliReefs brand and products to increase awareness, engagement, sales, marketing, customer service, and public relations
- Maintain a strong, positive image of the brand in public interactions
- Build relationships with customers and followers
- Participate in global outreach, trade shows and promotional events
Scholarship Fund Manager:
- Operations oversight, strategy, and impact of a scholarship fund
- Develop and implement the vision, mission, and goals of the scholarship program
- Create and manage long-term strategies for fundraising, outreach, and program growth
- Evaluate program effectiveness and recommend improvements
- Develop eligibility criteria, application processes, and selection procedures
- Coordinate application review panels or selection committees
- Monitor recipients’ progress and ensure compliance with scholarship terms
- Supervise staff, interns, or volunteers involved in the program
- Research grant opportunities
Fundraising Event Manager:
Fundraising is essential for the financial health of a Foundation by securing donations, sponsorships and fundraising events.
- Develop and implement a successful event fundraising strategy
- Acknowledge in a timely manner all donations
- Maintain active communications with donors
Concept Development
- Define the event’s purpose, target audience, goals, and theme
- Develop a program schedule and activity outline
Budgeting and Logistics
- Create and manage the event budget
- Secure venues, vendors, catering, entertainment, equipment, and permits
- Coordinate transportation, accommodations, and setup/teardown logistics
- Plan fund raising events with private foundations, corporations, and individuals to help meet the projected budget for the Foundation
- Secure donations for Fundraising Auctions
Coordination and Team Management
- Lead internal staff and volunteers
- Assign roles and responsibilities
- Communicate with all stakeholders before and during the event
Marketing and Promotion
- Create promotional materials (flyers, invitations)
- Manage public relations and media outreach
- Track RSVPs and registrations
Day-of Execution
- Oversee event flow and troubleshoot issues
- Ensure guest experience aligns with event goals
- Handle speaker or performer coordination
Post-Event Follow-Up
- Evaluate event success through feedback and metrics.
- Send thank-you notes to participants, donors, and sponsors.
- Produce a final report with outcomes and recommendations.
As a Board Member:
Attend quarterly Board Meetings and Executive Sessions
Fiduciary Duties
- Legal and ethical responsibilities to act in the best interests of the organization
- Assist in making informed decisions with diligence
- Loyalty to the organization with no conflicts of interest. Prioritize the organization’s interests above personal gain
- With legal oversight – ensure the organization complies with laws and adheres to its mission
- Under the guidance of a legal team, ensure a checks and balance system within the organization to prevent fraud or money mismanagement.
- With legal team oversight, ensure compliance through yearly audits from outside organizations
- With legal team guidance, ensure the compliance and production of an Annual Report
Strategic Oversight
- Help define and guide the long-term strategy of the organization
- Approve and periodically review the mission, vision, and strategic goals
- Provide insight and guidance on major decisions and direction
Financial Oversight
- Maintain the financial integrity and sustainability of the organization
- Approve budgets and review financial statements
- Ensure proper financial controls are in place
- Oversee audits and financial reporting
Executive Leadership
- Assist in the approval of the hiring and evaluation of Board Members and Executive Officers
- Set performance goals for the CEO/Executive Director.
- Conduct annual evaluations.
- Support leadership while maintaining appropriate oversight.
Fundraising and Resource Development
- Make personal financial contributions
- Solicit donations and connect the organization with potential donors
- Advocate for the organization within personal and corporate networks
Governance and Policy
Under the guidance of a legal team:
- Establish policies and ensure compliance
- Develop and review governance policies and bylaws
- Ensure legal and ethical integrity
- Monitor risk and ensure accountability
- Require security and background checks on Board Members and staff
Advocacy and Public Relations
- As a Board member, serve as an ambassador of the organization
- Promote the mission and work of the organization
- Build relationships with key stakeholders and the community
Participation and Engagement
- Ongoing active participation
- Attend and prepare for board meetings
- Serve on committees and task forces
- Stay informed about organizational issues and developments
- Ability to travel as needed, including international travel requiring a valid passport
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Small Business Owner/Business Consultant – Millionaire Sales & Business Mastery Coaching 2018-2022
Corporate Business Consultant – Helping clients achieve an MBA- Millionaire Bank Account
Worked with entrepreneurs, business owners, executives, and professionals to help them grow their businesses, develop skills, and achieve goals.
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Goal Setting and Strategic Planning
- Helped clients define clear and measurable business goals
- Develop actionable plans to achieve short- and long-term objectives
- Align goals with the client’s vision and market opportunities
Performance Analysis and Improvement
- Assessed current business performance (financial, operational, marketing, etc.).
- Identified bottlenecks, inefficiencies, or underperforming areas
- Recommended improvements and monitored progress
Accountability Partner
- Held clients accountable for actions and commitments
- Provided regular check-ins, feedback, and encouragement
- Ensured follow-through on tasks and strategies
Skill Development
- Trained clients on leadership, communication, decision-making, teams, customer service
- Trained clients on personal development to enhance their business leadership
Problem Solving and Decision Support
- Was a sounding board for ideas and challenges
- Helped clients make informed and strategic decisions
- Provided an alternative perspective
Business Growth
- Advised on market expansion, development of sales, marketing, and customer retention strategies
Team Development and Leadership Coaching
- As a Certified Team Leader – I assisted in building effective teams and company culture (utilizing the BankCode Personality Profiling and Interaction method)
- Coached on hiring, management, and employee engagement practices
- Assisted with transitions and organizational changes
Mindset and Motivation
- Coached Leadership and staff about overcoming mental blocks, fears, and limiting beliefs
- Encouraged a team growth mindset
Networking and Resource Connections
- Introduced clients to relevant contacts, resources, or opportunities
- Provided access to tools, guides and industry best practices
Course Work, Presentation and Training Modules Developed:
- As a Certified Sales Trainer – BluePrint for Sales Training Modules
Powerful Prospecting & Lead Generation
Cut the Crap and Close
- As a Certified Negotiator (mediator) The Art of Negotiation Modules
- Customer Service and Retention
- Working with High-End Clients
- Speak and Sell in Your Clients Language
The Science of Buyology
- Quality Questions
- Powerful Presentation Skills
- Masterful Networking
- The Art of Effective Communication
- Image and Influence (for Expert Status and Leadership)
- Leadership
- Creating a Team Environment for even greater success
Corporate and Keynote Speaker 2018- Current
Award Winning International Speaker – I’m a dynamic corporate and keynote speaker known for inspiring audiences with actionable insights and compelling storytelling. With over 30 years of experience speaking in the corporate, sales and motivational industries, I specializes in delivering high-impact presentations that empower leaders and teams to drive innovation, enhance performance, and embrace change.
Renowned for blending strategic expertise with engaging delivery, I’ve spoken at numerous conferences, corporate events, and industry forums worldwide. Each presentation is tailored to meet the unique needs of each audience. My presentations provide motivational and practical strategies that foster growth, collaboration, and resilience.
I am a Capp Institute and International Coaching Federation Certified Coach and Trainer. I’ve presented at the Small Business Expos, for a variety of Women’s Associations and Conferences such as; E-Women’s, Global All Ladies League, Women’s Global Economic Forum, Bottega, NAWBO, Realtors Sales Training Conferences, and many other leading organizations. My passion for helping others shines through in every speech, leaving audiences motivated and equipped to take bold steps forward.
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DecisionHealth (Medical Coding Company) 2016-2018
Key Responsibilities:
- Spearheaded expansion and growth initiatives by developing new territories in targeted markets through strategic planning and opportunity identification.
- Oversaw business development efforts to drive company growth, manage market presence, and optimize territory performance.
- Conducted regular travel to engage with current and prospective customers, building strong relationships and driving client retention.
- Contributed to the creation and development of marketing materials and content to support sales and branding efforts.
- Represented the company at trade shows, conferences, and industry events to enhance visibility and generate leads.
- Led a cross-functional team of sales representatives, customer service, and fulfillment staff to ensure cohesive execution of sales strategies.
- Implemented corporate initiatives, ensuring alignment with strategic objectives and successful achievement of growth targets.
- Maintained a strong focus on client satisfaction, delivering exemplary customer service and support.
- Delivered presentations and participated in events to promote products/services and reinforce brand positioning.
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Sales Director – Olsten Home Health and Hospice 2014-2016
- Collaborated with physicians, hospitals, and healthcare facilities to drive market development and growth
- Designed and executed comprehensive sales and marketing strategies to support business objectives
- Created impactful presentations and conducted in-depth competitive analyses to support sales initiatives
- Represented the organization at industry conferences, seminars, and trade shows to build brand awareness and cultivate leads
- Developed and implemented regional sales strategies to consistently achieve and exceed revenue goals
- Cultivated and maintained senior-level relationships with key accounts to enhance client retention and expansion
- Recruited, trained, and led a high-performing sales team, consistently surpassing volume and revenue targets
- Delivered actionable marketplace feedback to refine sales strategies and support product positioning
- Provided regular insights to leadership on industry trends, market dynamics, and competitive activity
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Vice President of Sales and Business Development
Public Employees Health, Life, Dental & Disability Plans 1984-2014
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Professional Summary:
Proven executive leader with over two decades of success in sales and marketing for public sector health plans. Expert in defining and executing revenue-generating strategies, building high-performance teams, and leading integrated marketing and communication efforts. Renowned for exceeding growth targets, enhancing customer satisfaction, and building a client-centric culture across all organizational levels.
Results-driven and highly articulate business professional with a consistent record of exceeding sales quotas, driving growth, and expanding market presence. Possesses exceptional business acumen and communication skills, with a deep understanding of client needs and a proven ability to build lasting relationships with large, global brand marketers and agencies.
Recognized for strong leadership, strategic decision-making, and the ability to perform under pressure while effectively communicating solutions to both internal teams and customers. Experienced in fast-paced, deadline-driven environments, with a talent for balancing multiple priorities and delivering results.
Creative, self-starting visionary with a positive, enthusiastic approach and an executive presence. Skilled in sales strategy, cross-functional collaboration, pipeline management, revenue forecasting, and event coordination. Adept at developing efficient internal processes and leading high-performing teams with integrity and emotional intelligence.
Highly organized, detail-oriented, and flexible, with strong problem-solving skills and a commitment to continuous improvement. Excels at written and verbal communication, presentations, and stakeholder engagement.
Key Responsibilities:
- Partnered closely with the CEO to design and execute annual strategic plans for marketing, sales, and budget allocation.
- Spearheaded the development of comprehensive growth strategies, leading to consistent achievement of sales and revenue goals.
- Recruited, trained, and managed a high-performing sales team, fostering a culture of excellence and accountability.
- Negotiated provider contracts and reimbursement structures with physicians, hospitals, and medical facilities.
- Developed and implemented pricing models in collaboration with actuaries, ensuring competitiveness and financial sustainability.
- Designed and led all marketing, public relations, and outreach initiatives, including creation of marketing materials and campaigns.
- Directed client satisfaction efforts, maintaining strong relationships with key accounts and healthcare partners.
- Executed and monitored sales programs in line with company policies, keeping senior leadership informed on significant developments.
- Analyzed market trends, sales data, and forecasts to inform business decisions and refine sales strategies.
- Authored technical documentation including handbooks, newsletters, and internal communications.
- Created and maintained the organization’s pharmacy formulary, supporting effective cost and care management.
- Delivered innovative business solutions to physicians and stakeholders in clinical practice settings
- Conducted in-depth analysis of business opportunities and developed strategic sales and business plans to drive revenue growth and market expansion.
- Spearheaded the development and implementation of best practices across business development, marketing, and operational initiatives.
- Directed strategic planning, budgeting, and company development, including actuarial reviews to assess market trends and performance indicators.
- Orchestrated and led tradeshows, conferences, corporate events, webinars, presentations, golf tournaments, and community races (5Ks).
- Created and executed comprehensive branding, marketing, communications, and public relations strategies and materials.
- Authored all technical documentation, marketing collateral, company handbooks, newsletters, blogs, and internal/external communications.
- Designed and launched innovative programs driven by industry trend analysis and key success metrics.
- Thrived in high-pressure, fast-paced environments with tight deadlines and shifting priorities.
- Collaborated directly with C-suite executives to align business strategies and key initiatives.
- Led successful contract negotiations to secure beneficial partnerships and terms.
- Managed cross-functional marketing and sales teams, ensuring alignment with organizational goals.
- Maintained a centralized communications repository, including presentations, media assets, scripts, videos, case studies, testimonials, and podcasts.
- Planned and hosted corporate and client-facing events, training sessions, webinars, and awards ceremonies.
- Secured sponsorships and facilitated strategic collaborations to enhance brand visibility and partnership value.
Strategic Leadership & Growth
- Developed and executed annual sales and marketing strategies aligned with company revenue and profitability goals.
- Collaborated with CEO to design strategic growth plans and budgets, resulting in consistent outperformance of sales targets.
- Led organizational transformation toward a customer-centric culture through refined processes and team integration.
- Conducted business opportunity analyses and developed market-specific growth strategies, including pricing, contracting, and service expansion.
Sales and Account Management
- Directed inside and outside sales teams, marketing, and customer service departments to ensure alignment and superior execution.
- Oversaw sales pipeline development, lead generation, appointment scheduling, and account management using Salesforce CRM.
- Drove new account acquisition while ensuring high service levels and retention of existing clients.
- Negotiated contracts and reimbursement policies with physicians, facilities, and provider networks.
- Trained and led high-performing sales teams with effective compensation models and performance metrics.
Marketing and Communications
- Developed and implemented comprehensive marketing strategies across web, social, and print platforms.
- Created and maintained all marketing collateral, technical handbooks, newsletters, and external communication.
- Represented the organization at trade shows, industry events, and community outreach initiatives.
- Ensured consistent brand messaging and compliance in all campaigns and external communications.
Client Engagement & Customer Experience
- Established client engagement structures and processes to better meet service and communication needs.
- Interacted regularly with physicians, healthcare providers, and facilities to ensure satisfaction and identify new opportunities.
- Delivered post-sales support and issue resolution while uncovering avenues for additional business.
Market Research and Business Intelligence
- Led market research initiatives and interpreted competitive landscape data to inform strategic decisions.
- Developed pharmacy formularies and worked alongside actuarial teams to build pricing models based on cost analysis.
Operations and Project Oversight
- Managed all departmental policies, procedures, and marketing plans.
- Oversaw project management for key sales and marketing initiatives.
- Ensured regulatory compliance in marketing and lead generation efforts.
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Core Competencies:
- Consistently exceeded sales quotas with a strong track record in driving growth and business expansion.
- Exceptional communication and active listening skills, with a proven ability to understand client needs and build long-term, trust-based relationships.
- Successful experience partnering with large global brands and agencies, delivering tailored solutions that meet strategic marketing goals.
- Highly passionate, enthusiastic, and positive, with the ability to effectively engage both internal teams and external partners.
- Proven decision-making capabilities under pressure, with a solutions-oriented mindset and clear communication of outcomes to stakeholders.
- Skilled in multi-tasking and thriving in fast-paced, deadline-driven environments, ensuring high performance across concurrent initiatives.
- Collaborative team player, fostering strong cross-functional relationships to optimize product development, sales operations, and revenue forecasting processes.
- Strategic Sales Leadership
- Healthcare Marketing & Payer Environment
- Customer Experience Strategy
- Public Sector Benefits Plans
- Contract & Pricing Negotiation
- CRM & Salesforce Expertise
- Team Building & Leadership
- Integrated Marketing Campaigns
- Market Intelligence & Forecasting
- Community Engagement
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Co-Founder/VP Utah Women in Sales 2018-2021 (Volunteer Position)
- Planned, hosted, and executed monthly hybrid events including conferences, seminars, trainings, webinars, lunch-and-learns, roundtables, and masterminds.
- Recruited and managed speakers, sponsors, donors, and vendors to ensure successful event execution.
- Scouted and negotiated contracts for venues and event locations, balancing logistics and budget.
- Collaborated with local businesses to enhance community engagement and event reach.
- Procured and coordinated audiovisual services, photographers, music, gift bags, banners, and other event assets.
- Collected and organized speaker materials, including bios, sizzle reels, presentations, and media content.
- Drafted and managed contracts for speakers, sponsors, and vendors.
- Created compelling marketing content for Eventbrite listings, social media posts, email campaigns, and podcast promotions.
- Hosted and moderated podcast episodes and live events, fostering engaging discussions with industry leaders.
- Designed and developed sales, business, management, and leadership training programs, including certification courses and webinars.
- Created detailed event agendas and managed onsite event flow to ensure seamless execution.
- Coordinated and facilitated executive-level masterminds, fostering collaboration and strategic discussions among corporate leaders.
Board Member Kids Eat and Kids Read – 5 yrs.
- Planned, hosted, and executed Fundraising Events
- Collected Donations for Fundraising Events
- Strategized on path and growth
- Stuffed and delivered weekly backpacks of food to Title I schools
- Coordinated and collected food drives and donations for backpacks from organizations, individuals and corporations
- Helped procure grants and donations
Creative Outlets:
Luxe-Couture Art: A Journey of Creative Sustainability
Five years ago, I founded Luxe-Couture—a vision born in Athens, Greece, the historic cradle of art and culture. Inspired by GAIA, the goddess of the Earth, and driven by a deep reverence for nature, my creative journey began at the age of eight with oil paints. Over time, I explored watercolor and now primarily work with acrylics, developing a vibrant, funky, and joyful style that reflects both my heritage and my evolution as an artist.
I was raised in a culturally rich family where the arts were not only valued but lived. Music filled our home—I played both piano and violin—and we were immersed in the performing and visual arts through symphonies, ballets, museums, and festivals. This diverse artistic exposure nurtured a lifelong passion for creative expression and its power to evoke emotion, spark conversation, and transform space.
Luxe-Couture is a celebration of eco-luxury—a unique fusion of sustainability and art. Every piece is crafted with mindful intention, blending aesthetic beauty with environmental consciousness. To me, art is an ever-evolving experience: born from inspiration, shaped by courage, and always open to interpretation. Not every piece will speak to every viewer—and that, I believe, is the true beauty of art.
Recreational Outlets:
The gym, cycling, golfing, waterskiing, pickle ball, marathons, outdoor concerts, hiking, fishing and of course the beach.
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